BuzzFeed x Hyundai
As part of the BuzzFeed Studios team developed and produced a branded docuseries for Hyundai, created to bring the brand’s “Better Drives Us” promise to life. Collaborated across creative and production teams to craft a concept spotlighting young entrepreneurs whose missions aligned with Hyundai’s ethos, telling their stories while organically integrating the new Hyundai Ioniq throughout the content.
The final series highlighted community-driven innovators making the world better around them, surpassing BuzzFeed’s engagement benchmarks with over 14M views, 40M impressions, and 71K shares. The campaign was also named a finalist in the Auto category at the Shorty Awards.