Darn Tough Apparel Shoot
Art Direction
Partnered with the creative team at Some Odd Pilot to art direct Darn Tough’s Run Campaign, expanding the brand’s “Darn It” world into the running category
The shoot captured humor, grit, and the real highs (and lows) of running culture, balancing Darn Tough’s authentic tone with cinematic storytelling
Oversaw lighting direction, wardrobe, and scene styling to align with the campaign’s visual treatment: dynamic, high-flash imagery with a grounded, natural feel that brings the energy and emotion of each “Darn It” moment to life
