malli
malli is a culinary studio by acclaimed chef Elizabeth Heitner based out of Los Angeles. malli approached frmwrk for a full rebrand and website redesign that could more effectively translate their rebellious culinary spirit and impeccable design taste.
From a warm and bright but earthy color palette to typography accents that look hand-written by the chef, we developed a brand identity as bold and delicious as the food they create.
Brand Identity
Developed a full visual identity system including typography, color palette, and design elements that reflect Malli’s warm, rebellious, and refined culinary spirit. Every detail was crafted to evoke the artistry and precision of the kitchen, balanced with an approachable, hand-touched feel.
Logo refresh
Refined Malli’s existing mark to achieve stronger visual balance and brand versatility across print, digital, and event applications, preserving its recognizable essence while elevating its presence.
Website (Copy + Design)
Concepted, wrote, and designed Malli’s new digital home, an immersive website that translates the brand’s culinary philosophy into an elegant user experience.
Brand guidelines
Produced a comprehensive Brand Guidelines document outlining logo usage, color standards, typography, photography direction, and tone of voice to ensure consistency and cohesion across every brand touchpoint.
Social Templates
Designed a suite of customizable social templates to help Malli share its events, menus, and studio moments with visual consistency and personality across digital channels.
